Our Philosophy

Jen and I are a married couple and business partners. We think about things very differently, but when we agree it’s done. A few years ago, we read the blog post (https://markmanson.net/fuck-yes) Fuck Yes or No by Mark Manson. ”The Law of “Fuck Yes or No” also states that when you want to get involved with someone new, in whatever capacity, THEY must respond with a “Fuck Yes” in order for you to proceed with them.” The point is: both of us need to be fuck yes about something (and it must be the same thing), otherwise you’re just wasting your time. We also transfer this philosophy to our business.

This may sound a bit idealistic to some. But The Law of “Fuck Yes or No” has many tangible benefits for your business:

1. It is our business we are all in!!! Why wouldn’t we be “Fuck Yes”.

2. We always know where we stand with our partners and business. Since we are now freeing up so much time and energy from people, deals, and strategies that we are not interested in. We can state our business intentions are clearly and enthusiastically and then focus on growing them.

3. When the answer is “Fuck No”, we don’t go. We no longer feel obligated to pursue business contacts, deals, or strategies we are not aligned with 100%. We’ve all been there. We were so-so about going :

To a networking events,
Adding someone to our Linkedin network,
Taking a call with a person that just wants to sell you their services,
Funding when the round doesn’t work,
Closing a deal that doesn’t benefit the company,

4. No longer be strung along by people who aren’t that into our business. End all of the headaches. End the wishing and hoping. End the disappointment and anger that inevitably follows. Start practicing self-respect. Become the rejector, not the rejected. Fire the bad customers, vendors and deals.

5. Establish strong boundaries and enforce them. Maintaining strong boundaries not only makes one’s business more clear, concise, defined but also helps to preserve one’s sanity in the long-run.

6. Contract/Consent issues are instantly resolved. If a contact, deal or vendor is playing games with our business, not wanting to close a reasonable deal for all parties, or pressuring our business into doing something we are unsure about, our answer is now easy. We are going to be “Fuck Yes or No”.

P.S. our Second Philosophy is simple: Trust but Verify.

So have your facts, backup, documentation, and trust we will verify if something/someone does not make sense to us. Be prepared, we are not afraid to ask who, what, when, where, why and how.

Jennifer & Matthew Eierman

Jennifer Eierman

Chief Executive Officer & Founder

Corgi Lover,
Grew up in Detroit, MI.

Matthew Eierman

Chief Technology Officer

Trained Chef,
Serial Entrepreneur,
Baltimore Native